Know your audience.
Make better decisions.
Our Solutions
We use targeted research to help you understand the audiences shaping your outcomes.
OUR SOLUTIONS
Take the guesswork out of strategy.
For every project, we use a custom mix of focus groups, expert interviews, and quantitative polling to learn what you need to know about your key audiences to make informed strategic decisions.
Our Core Areas of Work
We help organizations understand how their target audiences see the world.
Permitting and External Affairs
Energy and infrastructure initiatives frequently require local approvals, sustained public engagement, and durable community support. This is especially true in suburban, exurban, and rural jurisdictions where many public officials serve part-time and small groups of engaged citizens often determine whether major projects succeed or fail.
Pressure-test your strategies against real-world community scrutiny:
Understand how engaged citizens and community leaders will react to your initiatives — and what it takes to earn their approval.
Simulate public hearings, permitting processes, and community meetings.
Evaluate how your messaging holds up against local priorities around land use, wildlife and habitat, economic development, and cost of living.
Policy Strategy and Communications
We maintain a research panel of policy influencers at the federal, state, and local levels — and draw on their perspectives to identify the narratives, facts, and approaches most likely to advance your policy goals.
Policy communications research with “insiders” reveals:
How policymakers and influencers will react to your proposals and messaging.
Subtle points of leverage that weaken opposition and move the conversation in your direction.
How your strategy will ripple out beyond its primary audience.
Market and Customer Insight
Our research becomes your laboratory to create strategies that grow your company in information-rich, low-stakes settings. We dig past superficial answers to tease out subtle, actionable commercial insights and improve your ideas before you invest in implementation.
Sharpen your commercial strategy:
Segment your market to identify and prioritize the right customers.
Understand what your target customers actually need — and where your offering fits.
Map the market structures and dynamics that determine where (and how) your product adds the most value.
Position your company, technology, or product as the best solution to a real market problem.
Narrative Development
Success in energy and infrastructure requires more than good technology. It requires policy support, public trust, and capital — and those don’t come without a compelling story.
We help you develop the narrative, brand, and pitch that make investors, policymakers, and media understand your work and believe in its value.
Position your company as a credible, compelling industry player by identifying:
The features and capabilities that resonate with policymakers and industry media.
The narratives that give partners and offtakers a reason to align with you publicly.
The talking points and policy positions that influential voices will want to amplify.
C A S E S T U D Y
ENERGY & INFRASTRUCTURE
Getting Ahead of Opposition
A battery energy storage developer was facing a difficult community entry problem. Following high-profile BESS safety incidents nationally, their projects were encountering organized opposition at the permitting stage that was proving difficult to counter once it gained momentum.
We designed a research program that simulated the permitting environment before the client actually entered it. Focus groups structured as mock public hearings surfaced the specific safety concerns, community priorities, and opposition arguments most likely to emerge in real proceedings. Polling then tested messaging and engagement approaches against a representative sample of the target community.
The findings gave the client a clear picture of where majority support was achievable, what it would take to earn and hold it, and how to engage proactively before opposition could consolidate. The resulting strategy is now guiding their community engagement — and early indicators suggest it is working.
What Makes This Work Different
Many firms provide research only leaving organizations questioning what to do with it.
We focus on how that research gets used. You are not getting a report that sits on a shelf. You are getting strategy that helps you move forward with confidence.
Every engagement is designed around a specific decision you are facing — what your audiences need, how to reach them, where risks exist, and how to address them before they become problems.
