Insights
Short perspectives drawn from real work in energy, infrastructure, and policy.
Americans Aren’t So Sure Clean Energy is Good for the Environment
The public is not convinced that renewable energy is good for the environment, and it isn’t just Republicans who are skeptical.
Americans Don’t See Renewable Energy as an Affordability Solution…Yet
People are ready to believe that renewable energy can be cheaper than other electricity sources – but they don’t believe it will lower their own energy bills.
The Electric Grid is Old — Use it to Your Advantage
People care more about investing locally in new energy technology when they’re reminded how old the grid is.
Qualitative Audience Research Improves Your Intuition
Audience research is a powerful tool for energy and climate organizations looking to develop good strategy in areas like public affairs, policy, and marketing.
Before You Can Transform the Energy System, You Have to Improve it
Many people think investing in renewable energy, storage, and climate technology means paying a lot of money to rebuild the exact same energy system they already have.